The label was created by German designer Jil Sander. Her trademark, a somewhat New Look for women conquering executive positions in the 1980s, was that of a perfectly cut pantsuit, a form-fitting simple but elegant coat or a slim blouse made of the most luxurious materials in plain grey, black, blue or white leaving out any unnecessary details, extravagant ornaments or loud colours. The fact that her creations were coordinates which could all be easily combined with each other became a popular characteristic. She created the so-called onion look, layering various pieces of clothing in one outfit.
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