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Nevena Borissova debuted her first boutique in 1997 along LA’s famous Robertson Boulevard. Within a decade, Borissova had opened two additional Curve locations, one in New York’s SoHo neighborhood, the other a concept shop in the lobby of Miami’s Gansevoort Miami Beach Hotel. This year, she opened shop in the Pacific Heights neighborhood of San Francisco. All four locations are known for delivering a unique, high-end shopping experience, offering a mix of obscure and established designers from all over the world.