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Aloha Rag opened as a small boutique located on Oahu within the Hawaiian islands. Aloha Rag's flagship boutique on Kapiolani Boulevard opened its doors in 1997 after moving from its original 400 square foot location in Waikiki. The new location focused on hard to obtain luxury brands as well as young, up and coming designers with a unique vision. The opening of Aloha Rag's New York location in 2008 marked the company's first move to the continental United States. The selection of merchandise is carefully edited to suit a wide range of our customers, and you will find unique hand-picked designers, including established high-end designers and cutting-edge new names.