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Please Don't Tell opened its doors in August 2011 with the concept of bringing new, exciting and diverse designer labels to Belfast. It's not a store for those who embrace perfection, we like contrast. It is for the sartorial woman, boyish yet still feminine. Please Don't Tell appeals to the woman who has a strong sense of style, who is confident, probably has children, a partner but also has a busy schedule. However, she does certainly know how to have fun...