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In 1975 Italian designer Giorgio Armani launched his own label. Following the phenomenal success of his menswear, Armani used the elements of masculine tailoring to make feminine garments. The design of the Armani jacket is far removed from traditional principles of jacket tailoring, and his clothes have a sense of control and the lack of fuss and clutter make women feel comfortable. In all cases he stresses simplicity, and minimalism, and his style is renowned for being the perfect bridge between refined elegance and down-to-earth comfort.