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Fendi, one of the world’s premier luxury labels, began life in 1918 as a fur and leather specialty shop in Rome, owned by Adele Casagrande and Edoardo Fendi. The family business hired emerging talent Karl Lagerfeld in 1965, then a little known stylist who had trained under Pierre Balmain and Jean Patou. Soon after Lagerfeld designed the famous double ‘F’ logo, which to this day remains an iconic status symbol. Lagerfeld launched the house's first ready-to-wear fur collection in 1969 and Fendi rapidly grew into one of the most prestigious luxury labels.