Jeannie Lee opened up her trendy West Hollywood boutique in 2003. Known for its well-edited stock of obscure and chic labels, in 2010 Lee teamed up with Kelly Sawyer to create and launch an in-house line that catered to lady-like staples for every wardrobe. It’s a mix of ‘50s-inspired box pleated skirts, perfect boat neck silk tops, and easy linen tees.