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Parisi’s history starts when in 1920’s the young tailor Salvatore Parisi opened an atelier in Taormina. Famed for its elegance and style, the tailor’s shop soon became a business and he opened a boutique on Corso Umberto I. For three generations afterwards, Parisi has mixed modernity and tradition in its own characteristic way. Now counting 6 luxurious boutiques and a splendid restaurant, the spaces are a fusion of experimental architecture in the monumental, historic buildings. Today, Parisi-Taormina is synonymous with luxury, dedicated to men’s and women’s ready-to-wear, accessories, childrens’ wear and jeans, with a careful selection of the best Italian and international brands.