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J Brand was co-founded by denim manufacturer Jeff Rudes and former stylist Susie Crippen in 2005. The brand is known for classic and sophisticated jeans, with an emphasis on attention to detail, clean, dark washes and fantastic fits. J Brand’s introduction of their skinny straight leg jean made them the first American-made premium jeans to drive this trend. In 2007, J Brand launched a maternity line, Mama J by J Brand, a Girls’ line named J Girl by J Brand, and a Men’s line in 2008 under the label, J Brand Denim Co.