Avec Moderation has been founded in Florence in 2010 by the entrepreneurial initiative of two friends, merging their professional experiences respectively in the design and in the marketing management areas. Avec Moderation shoes and accessories are entirely "hand made in Italy" and the brand proposes a personal reinterpretation of the sandal presenting to selected customers worldwide a unique model declined in flip flop and open-toe versions, both available in the whole palette of 16 colours.