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O’ saw the light as O’Officina, a project of founder Giordano Ollari, whose passion is to introduce cutting-edge designers to a wider public in the small Italian city of Parma. Opening a total of 6 shops since 1994, O’ keeps up-to-date by constantly restyling the interior design of its spaces, curating the selection of music played and creating its various atmospheres special using indoor fragrances.