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When Segreto opened its doors in 1979, it brought together the most fashionable luxury brands in fashion in a prestigious location at the heart of Ferrara. Owners Claudio and Anna Travagli renovated and expanded the store in 2001, transforming it into an eclectic space that blends modern architecture and technology with the excavated ancient writings dating from the 13th century that are reminiscent of the building’s history.