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Seasoned fashion professional Carsten Strauß returned to his hometown of Saarbrücken with the ambition to open a boutique that would reflect the big city style of London, Paris, Milan and Copenhagen he came to love. Johann The Concept Store, located on the eponymous historical market square, offers fashion, beauty, books and lifestyle in a bright, friendly space with an elegantly urban imprint. Carsten cares about making people feel comfortable – regardless of whether they buy – and enjoys giving visitors honest advice and inspiration.