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Dell’Oglio in Palermo withholds the tradition of high quality luxury clothing and high tailoring tracing back one hundred years. Its offer has been enriched by fashionable products, but the stores' own exclusive and high class identity still remains. In the year 2000, beside the traditional and historical shop, a new innovative concept store named D’O launched for men and for women. This store provides an assortment of carefully selected well-known and emerging designers, all with the aim to provide men and women the right elements to create their own personality and style.