Founded in 2004, the Los Angeles-based line features a range of laid-back womenswear aimed to accessorize the West Coast life. Korean designers Jin Lee and Seung Lee hail from extensive fashion backgrounds, together their education includes studies at the Ecole de Beaux Arts in Paris, Studio Bercot, and Parsons in New York and Paris, and both worked in fashion houses before teaming up and moving to the U.S. The line offers what the designers call haute couture for the T-shirt as well as innovative pieces that are sophisticated in shape and construction.