Originally launched by New York-based designer Sean Monahan, Sea New York was designed for his close female friends based on the idea of creating clothes that made girls smile. Since its launch in autumn 2006, the line has developed a following among hip New York girls, celebrities including Alexa Chung, Gwyneth Paltrow and Chloe Sevigny, and fashionistas this side of the pond who are looking for something not to be found on every UK high street.

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