Gucci, a fashion brand synonymous with fine Italian craftsmanship, style and opulence, was created in the 1920s by Guccio Gucci in Florence, as a leather goods brand. The house became globally present in the 1950s with the instantly recognisable green-red-green ribbon design. Today Frida Giannini is the creative force behind the influential fashion house, heading up the design of ready-to-wear, handbags, luggage, shoes, fragrances and eyewear.
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