Founded in Amsterdam in 2010, the Zoe Karssen collections can best be described as easy to wear tongue in cheek styles for the cool girls in town. Launched by the design duo Zoe and Quince Karssen, the couple set about reinterpreting and modernising cool, easy to wear sweats and tees. Simplicity was the key, mixing themes and references from rock and roll to fashion, famous icons & quotes and with a distinct emphasis on popular culture.
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