John Eshaya, former Vice President, Creative Director and Buyer for Fred Segal, helped define Southern California style by discovering and guiding brands such as Juicy Couture and Citizens of Humanity. His expertise and vision have been utilized by many brands including Victoria’s Secret, DKNY, Theory and Helmut Lang. His work ethic and ability to marry street and runway fashion ultimately enabled him to launch JET, which has been worn by many celebrities. Flaunt stated, “Like a fashion clairvoyant, he seems to have a knack for knowing what everyone will be wearing before knowing themselves.”

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