Emerging brand Avelon prides itself on being beautifully different. Describing themselves, "We see beauty where others do not. We like to surprise by being counter-intuitive and by taking things out of context." Mixing high fashion with directional style and luxury with a raw edge is key to the Avelon philosophy. In sum, expect casual styles infused with a unique flair.
'Neon' panelled jeans
'Boka' boxy top