A French high-end street-wear label now popular with the American hip-hop fraternity, Limoland aims to inject a bit of humour into the otherwise deadly serious world of luxury dressing. Vivid colour and the face of the brand’s grinning cartoon mascot, Limo have become the signatures of this collection that is the work of Jean Pigozzi. That little Limo face pops up on everything from leather luggage to perfectly-proportioned polo shirts.