Asola is for a tasteful, exigent modern man who wears knitwear with ease; the Asola man wants a high quality wardrobe in order to be casual and dynamic but, at the same time, also refined and elegant, and he distinguishes himself with his charm and mystery. Asola means a need to rediscover the pleasure for “real” things, using pure and noble materials such as merino wool, silk, cotton and cashmere.

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