Established in Paris in 2003, Notify has rapidly made a name for itself as a luxury ready-to-wear brand, with particular emphasis on denim. With long standing experience alongside his mother - a men’s tailor - and then with a Paris design school, founder designer Maurice Ohayon has infused his collections with the sartorial spirit of yesteryear of which he is nostalgic and which, for him, is the very definition of true luxury. Continuous research into materials and comfort along with resistance tests linked to rubbing and wear and tear take creation even further whilst preserving fundamentals.

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