.normaluisa doesn’t follow the rules of fashion, doesn’t hint at the revival of the past, doesn’t dictate as fashion designer but it shows that the simplicity of an idea is something rare and precious. The designer has deliberately shrouded her own identity, giving rise to curiosity and drawing attention of the media. She offers a collection for a woman confident of her sexuality, conscious of her appeal, never flaunted and convinced that style is a personal matter. She is sophisticated without any efforts, never too sexy, never too classical, never too one-sided.

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