Rupert left a career in advertising to learn how to make shoes at Cordwainers, and during the summer break he rode a motorbike to Italy to visit as many shoe factories, tanneries and last makers as he could. He was soon working in Italy, firstly for Sergio Rossi and then Bruno Magli. His design philosophy is 'less is more'. Avoiding augmentation and over dressing the foot he concentrates on perfecting line, volume and material to flatter and lengthen the leg, and make women feel sexier.

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