White Mountaineering abides by 3 common concepts: design, utility, technology. The ability for Yosuke Aizawa to fuse these elements together seamlessly has resulted in the creation of one of Japan's most fascinating young brands. After graduating from the Department of Product and Textile Design at Tama Art University, he later went on to work under the wing of revered Junya Watanabe. After honing his skills with Comme des Garcons in 2006 he launched White Mountaineering which quickly catapulted itself among the elite brands to come out of the Japanese market.

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