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Inspired by the wonderful colours, tastes, smells and personalities of South Asia, they believe in garments that fit well, that have a strong emphasis on bespoke tailoring, and that personify our beliefs, inspirations and brand ethos.
All of their clothing and accessories are made by respectable local factories, and skilled tailors and craftsmen. They aim to produce high quality products which are bought and sold for a reasonable and fair price.
All of their products are produced from interesting, colourful, unique, and (sometimes) vintage fabrics, avoiding mass production where possible, and buying low quantities of fabrics to keep their styles as fresh and as individual as possible.