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The origin of the Veja project can be summed up in one question: is another world possible? With organic cotton from the Northeast of Brazil, wild Amazonian rubber and ecological leather, Veja is inventing new methods of work.
Veja has been built on 3 main principles: Using ecological inputs, using fair trade cotton and latex and respecting workers’ dignity. They have created a global chain that emphasizes solidarity and the environment, from the small producers in Brazil to the European concept stores at final output.