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Furnished with luxurious materials the innovative shop interiors of Divo show the garments, suspended on rails in between transparent divisions, surrounded by hi-tech effects and projections. Mr. Divo Novelli and his wife Mrs. Franca opened their landmark boutique almost 60 years ago, with two more following in its wake. Tucked away in the Tuscan countryside, the boutiques stock both emerging Italian and international fashion designers. Today, the shops are run by their daughters Daniela and Michela Novelli and their son-in-law, Marco Cateni.