While the Rad Hourani line functions as a laboratory, and experiments with new shapes and fabrics in a couture-like approach, the Rad by Rad Hourani collection focuses on styles and silhouettes of the same unisex signature look offered in different materials and a more casual transformable fit. Hourani’s objective is to create garments that can be worn by anyone at any time, so he subverts the biannual fashion calendar to some extent by fusing and blending seasonal stereotypes into an adaptable innovation system based on aseasonal collections identified by their sequential number.
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