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London-based Start is regarded as the quintessential East End boutique. The pioneering retailer of the city’s once-shabby-now-hip Shoreditch triangle, Start is the creation of husband and wife team Philip Start and Brix Smith-Start. Philip previously ran the successful Woodhouse menswear stores while Brix played guitar in influential British rock band The Fall. Start’s personality, unique buying style and eclectic design have ensured its rise to become a landmark in the area - there are now three Start shops in one street, selling both women’s and men’s designer fashion.