Natural Selection offers unique raw and pre-distressed hand finished Japanese denim, with a sense of tradition and authenticity, some of the denim being over a hundred years old, reflecting their philosophy that ‘only the strongest will survive.’ A pleasing aesthetic is at the core of the brand and each piece is sold in a cotton bag representing the jean pocket. Each pair comes with a small leather bound booklet introducing the brand and with hand drawn illustrations of the styles. The ornate branded leather patch featuring hand drawn pheasants was designed by graphic artist Reilly.
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