The Italian marquis, Emilio Pucci, whose elegant sportswear has become a status symbol, established the design house in the 1950s. The simplicity, colour, style and movement of Pucci’s clothing contributed an unsurpassed sophistication in casual dress, and it was his combination of elegance and excitement that resulted in the brand’s long standing reputation. Known as the "Prince of Prints", Pucci designed slacks, shirts and dresses in vivid and startling colour combinations, and with these wild geometrics he created a kaleidoscope that had not been possible before.

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