Before the introduction of denim manufacturing in Japan, Mr. Tsunemi had spent over twenty years, importing and mending used jeans. In 1969, he crafted the first pair of Edwin jeans, producing a sophisticated fit and wash that became the methodology behind the brands quality and aesthetic. The label went on to instigate global trends such as replicating vintage denims and the revolutionary 'stone-wash'. Edwin jeans is one of the most influential denim brands in the world.

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