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Founded close to 50 years ago by Nicola D’alessandro, nida is a family owned business originating in Caserta, Italy. Offering a contemporary luxe multi-brand remit, each item of clothing and piece of accessory has been selected with the same love and care. Featuring both traditional luxury brands and less expensive newer products, there is something for every discerning fashionista at this friendly boutique. Inspired by style icon, Jacqueline Kennedy, nida’s collections are aimed at, like Jacqueline, a rigorous, characterful lady who knows the trends but it not afraid to express her own personal style. Or as nida describes itself, “Serious frivolity” is the philosophy behind the boutique.