Denham is a label built on experimentation and resourceful innovation. Representing Jason Denham's most fully realised personal vision but demonstrating his modest and sincere resolve to resist compromise. The truth is in the details. They look to the tradition from which denim emerged as a blueprint for developing the collection, focusing on quality and utility. They seek to add to the great tradition of iconic garment-types by challenging conventions the way they did when they first built pants out of tent-fabric, or slammed machine-rivets into clothing.