In 2005 Pharrell Williams and his manager Robert Walker, partnered with Japanese fashion icon Nigo to launch two lines, Billionaire Boys Club and IceCream.
Focusing on high-end luxury sportswear, items are produced in limited amounts, using only the highest quality materials and manufactured in Japan. They’re known for their unique style, incorporating bright colours and innovative patterns, influenced by classic design and vintage style, and are credited for the introduction of the “all over print” sweatshirts, though they have moved away from that early look, forging ahead to set new trends.
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