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The Tokyo-based label Ambush was started in 2002 by husband and wife team Verbal and Yoon. The couple have a diverse background with Verbal working as an MC and producer and Yoon as a consultant to brands such as Billionaire Boys Club. They have created jewellery for Kanye West, Lady Gaga and Rihanna. The jewellery is an experiment with metals, stones and plastics to create original, pop art inspired pieces.