Tony O'Gorman launched London-based MiH Jeans with one aim - to create the best-fitting jeans around. Founded in the 1960s, the cult denim label was a favorite of style icons Jane Birkin and Farrah Fawcett. Now under the creative control of goddaughter Chloe, MiH's designs have been revitalized with an on-trend retro-chic vibe.

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