The brand Moschino emerged in 1984 through the vision of Franco Moschino who sought to bring playful fashion to the catwalk and challenge the boundaries of conventional style. Moschino's fresh, new approach provided light relief. It sent up high glamour and sophistication of fellow designers and made fun of their high prices. He was zany, iconoclastic and always ready to shock with an outrageous idea, but his clothes were wearable and cut to the highest standards. He was an expert tailor and liked to make visual puns.

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