Founder Chloe Lonsdale comes from a family of denim aficionados. Her mother was a denim model, her father was the brains behind the legendary Jean Machine stores, and her godfather was the original founder of Made in Heaven denim in 1969. After graduating from Central St. Martins with a degree in fashion, and following a training stint at Nicole Farhi, Lonsdale re-launched the MiH line. Today, the brand boasts the same styles along with some modern additions.