"How can a male item of clothing, of basic necessity, be transformed into a "must have"?"
From this question, the company made a small revolution in the way, formal trousers are seen.
This is how PT01 Pantaloni Torino starts: an original brand, thought as a code but also able to recall the origins and the territory of where the initiative started.
A project aiming toward originality, so to bring male trousers, into the spotlight.
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PT01 for more information on this designer