The story of LeCrown starts with Beat Generation, a story full of travels, adventures and experiences which are all recurrent themes in Nicolò Giola Bedendo‘s collections. The designer previously styled for Trtclothing and has now teamed up with marketing expert Michael Fortuna.
The exclusive identity of LeCrown has emerged from the legacy of Nicolò’s grandfather, who founded the brand in the early forties. After an unfortunate interruption during World War II, the brand has been reinterpreted for today, expressing its Venetian know-how through a simplicity of style, Italian craftsmanship and quality materials.
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