Japanese fashion designer Mihara Yasuhiro first made his name in footwear, creating his first line of shoes in 2004 while he was still studying. Praised for the innovative modernist style of his design, Mihara soon translated his vision into his 1997 shoe label ‘MiharaYasuhiro’. In 2000, he began a longstanding collaboration with Puma, and made his way into the luxury fashion market with his eponymous menwear label in 2004.

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