Amanda Wakeley launched her signature label in 1990 and has since developed an international reputation for designing stylish, supremely luxurious, womenswear and accessories. Amanda intuitively started designing clothes based on a personal passion to create utterly beautiful clothes that women love to wear. Her look is calculatedly understated but alluring. Day dressing is luxe sportif, evening is contemporary glamour, always with a luxurious use of fabrics, perfection of cut and attention to craftmanship. Over the years Amanda has built up a large star studded following as well as dressing members of the Royal family, most notably the late Princess of Wales and the Duchess of Cambridge.