Founded in Amsterdam in 2010, the Zoe Karssen collections can best be described as easy to wear tongue in cheek styles for the cool girls in town. Launched by the design duo Zoe and Quince Karssen, the couple set about reinterpritaing and modernising cool, easy to wear sweats and tees. Simplicity was the key, mixing themes and references from rock and roll to fashion, famious icons & quotes and with a distinct emphasis on popular culture.
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