|Founded in 1984 by Mark Werts, American Rag is known for stocking its shelves with the best in vintage finds and emerging design talent. A year after the first doors opened in San Francisco, Werts opened a boutique in Los Angeles, and in 2006 opened a third location in Newport Beach as well as a World Denim Bar located next door to the LA shop. American Rag boutiques are recognised as innovative and trendsetting retailers with cutting-edge clothing and quality accessories.
Baby's Got Back
American Rag eliminates saggy bottoms and muffin tops one mirror at a time. farfetch.com’s Robin Lee investigates….