After first coming across Primitive London when they made the final of our Superstore award, we were thrilled when the East End shop decided to come and join our farfetch.com shopping family.
The interior of Primitive London
's pop-up at Voo Berlin
A boutique and gallery space totally committed to fusing the two mediums, Primitive collaborate with artists and designers on monthly installations so that the space is forever evolving and changing.
The store's founders, Lui Nemeth and Andrew Grune
Founded just one year ago in 2011 by Lui Nemeth and Andrew Grune, the pair set up shop under a railway arch in one of the city’s most artistic districts, Dalston, and set about carefully curating a range of products to reflect the very best in new London and Tokyo based designers.
The kind of products you can expect to see in Primitive London
It makes perfect sense then, that Primitive’s latest venture is a neat twist on that aim – setting up a pop-up store in Tokyo to introduce the Japanese city to some of London’s most exciting up and coming designers, including Nadir Tejani, Joseph Nigoghossian , Cassette Playa, Ava Catherside, Strnge, Dharma Taylor and their own Primitive brand.
The Primitive London pop-up shop in the Fake Tokyo showroom in Tokyo
Located in Fake Tokyo’s newly renovated showroom, the pop-up opened its doors on Saturday (and Primitive’s London friends also celebrated the occasion with a party at the Trump Room) and will run for just two weeks , until 28th April. See you there!
The launch of the Primitive London pop-up shop in Tokyo