ØDD has origins you’d never be able to guess. ‘It was conceived from a dare in 2011,’ explains Judson Harmon, the owner. The dare evolved into an online shop, which, in turn, evolved into the boutique on Manhattan’s Lower East Side.
Of the store’s collection he says: ‘I want to tell a story and, for me, this is the best way to tell my stories, both fictional and true, without using words.’ The story is one that’s dark but never gloomy, discerning but not discriminating. ‘We have a focus on art and textile development - texture is my be-all-end-all,’ enthuses Judson.
‘Most silhouettes that are easily wearable have been done, but there will always be new textural elements to make a piece unique. It’s about providing our clients with carefully curated pieces that touch on both the past and the future of the fashion industry.’ When it comes to sartorial role models, Judson doesn’t hesitate. ‘The [label] that we look up to most is Issey Miyake
. True innovators. It astounds me what they’ve created over the years. Gareth Pugh is one of my newer favourites. His mix of crazy architectural pieces combined with construction is truly inspiring. Even his more basic fits are made out of incredible fabric compositions.’
ØDD channels such influences into its own label, which it shows at New York Fashion Week. The collections follow Judson’s personal style philosophy. ‘I always say, “Do you.” I’m not a strong advocate for trends since they tend to encourage people to dress like each other. If you’re going to adhere to a trend, do it your own way, not because someone told you that’s how you do it.’
SHOP ODD WOMEN
SHOP ODD MEN