The shows at New York fashion week are glossy, modern and cool – and the SoHo boutique Kirna Zabete fits in perfectly. Named after the nicknames of its owners, Sarah Easley and Beth Buccini, the boutique is home to the labels everyone’s talking about.
SHOP KIRNA ZABETE
Sarah and Beth described their shop as ‘glamorous, whimsical, fun’, which could also be a description for the chic New York neighbourhood they inhabit. ‘SoHo is the Paris of New York,’ Sarah explains. ‘It is quiet until 11 in the morning and always smells like croissants. Neighbours are on bikes everywhere and there are no tall buildings.’
Sarah and Beth have been enjoying the area for more than a decade now. ‘It’s the ideal place for us to showcase hundreds of high-end fashion designers in 10,000 square feet and maintain a warm and wacky vibe,’ they explain.
More importantly, ‘it feels like home’. Such an inviting description warrants a tour so, with New York fashion week in full swing, we asked Sarah and Beth to show us their must-see destinations.
How to see it
Unusually for New York – at your leisure. Sarah says: ‘No one here is in a hurry.’
What to wear
Beth says: ‘There’s absolutely no one uniform, and about five different languages are spoken on every block.’
Sarah says: ‘McNally Jackson Books is the place to go for under-the-radar magazines and inspirational books. It’s rare to be able to really browse in a bookstore these days, especially one so perfectly curated. There is also a great little café inside with a perfect view of Prince Street.’
The inspiration magnet
Beth says: ‘The Met is always a source of inspiration, the whole place, not just the Costume Gallery. That said, we always make a point to tour the costume exhibits together on a preview morning when it’s quiet and we can really focus.’
The modern art education
Sarah says: ‘The New Museum of Contemporary Art definitely houses the coolest contemporary art collection in the city, and the gift shop is packed full with many amazing things.’
The urban oasis
Beth says: ‘Gilligan’s is a great pop-up bar at the Soho Grand Hotel. It’s from the same team as our beloved Moby Dick’s in Montauk in the Hamptons, and is our own SoHo oasis. Trust us, the frozen watermelon margarita is fabulous!’
The outdoor dining experience
Sarah says: ‘The Cleveland is our favourite place to go for an outdoor garden dinner, not to mention a cool escape from the busy city.’
Sweet tooth central
Beth says: ‘The MarieBelle chocolate shop is right on our street – tempting us with the kind of tea and treats that are hard to resist.’
The urban manicure
Sarah says: ‘Valley Nails is the place to go for a modern beauty treat. It’s perfect for a crazy-amazing manicure and their nail art is fantastic.’
SHOP KIRNA ZABETE